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Nike Ad Sparks Debate


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Nike’s latest posterboy for their “Just Do It” campaign is former NFL quarterback, Colin Kaepernick. Kaepernick was essentially shunned by all the NFL owners and forced to leave the league, after taking a knee during the national anthem, to “fight against the oppression of black people and people of color.”

This was a very brave move for Nike and it initially caused their stocks to plummet.

A large part of the stock hit can be credited to president Trump after he grilled Nike over Twitter, in typical Trump fashion. However, investors should probably reconsider abandoning Nike altogether, after Nike’s most recent data showed that sales have gone up 31% as a direct result of the Kaepernick ad.

Many (like president Trump) thought that Nike using Kaepernick would be their ultimate downfall and lead to a huge loss of money coming in the form of American sales. Nike capitalized off a nation that is clearly becoming more progressive and is getting tired of seeing the president take to Twitter with all his grudges.

I think we will start to see other big name companies follow suit, after observing Nike’s success. Who ever thought sports attire could be so politically motivated?     

 

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Nike Ad Sparks Debate